Email marketing

The winning email marketing Every day, thousands of marketers across the world use CFC Software to boost their email marketing campaigns . CFC Software provides marketers a complete solution to target customers with personalized messages in real time, at every stage of the customer life cycle.

 Email marketing

CFC Software Email provides users with essential tools such as email marketing planning, list management, content creation, testing, monitoring deliverability and reporting. Our platform enables marketers to automate and optimize the performance of their daily campaigns, allowing them to focus on their heart of business: developing strategies to increase the response rate, and therefore their income.For marketing managers managing international campaign, with the ability to customize messages based on language or country. Our solution can support simple or complex rules, allowing marketers to automate their campaigns in real time and across multiple channels based on behavior.Automated campaigns allow you to interact constantly with customers by sending them relevant and personalized messages all throughout the customer life cycle. With the capabilities of transactional messages, marketers can quickly automate and implement the real time transmission of promotional emails offering opportunities for cross-selling and up-selling. If you are reading this article then you obviously understand that customer data, YOUR customer data are extremely valuable. After all, you’ve already attracted customers in your sales channels (physical and online ) using expensive marketing strategies that required time and effort, both from the point of view of the organization of their performances .You should be able to identify any client in your CRM to see what he has to buy from you. As a kind of historical individual, you can analyze each customer profile and wondering how to encourage them to buy something else. After all, the cost of customer acquisition is perhaps not yet covered !Of course, the most common marketing strategy is to send them an e -mail. Customized to create a stronger sense of commitment, such as these lines “X Dear customer preference, we wanted to thank you for your previous purchase , the product Y. Did you know that the product Z is the ideal product in addition to your previous purchase? Enjoy a 10% discount if you visit our store today! “. This is an example of notifications to your customers, to strengthen the reinstatement of your existing customers

But going a little further…in email marketing

Firstly, with Customer Intelligence, you are able to identify the frequency of purchase of your products. With knowledge of this, you can plan the right time to send personalized emails to your customers. You can then just send a unique, dynamic and tailored to each recipient that will attract his attention e -mail, but you must also set up automatic campaigns always in mind to improve your customer knowledge …. And a little further….To complete the “One to One” marketing approach, you need to improve your existing website so as to be more dynamic and “open ” to customers after responding to an e -mail in real time, without having to connect or even identify. This transition to the identification will not only provide a memorable customer experience, where the customer feels special, but it will have a significant impact on your ROI.By automating your digital marketing to leverage your customer data, you will maximize the value of your most valuable asset … thus improving return on investment in customer acquisition in the first place.